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about velin

about velin

Skin science, slow craft.

We blend clinical actives with slow-batch craft to keep skin happy and the planet lighter. Every jar is mixed, filled and tested at our Italian lab, then sent straight to you.

Evidence

Clinically dosed actives, never token traces.

Empathy

Soothes reactive skin, never harsh fillers.

Earth

Upcycled plants, glass jars, lighter footprint.

Timeline

Timeline

Timeline

Our journey so far.

2019

Opened our Emilia-Romagna micro-lab; 300-jar pilot sold out immediately.

2019

Opened our Emilia-Romagna micro-lab; 300-jar pilot sold out immediately.

2019

Opened our Emilia-Romagna micro-lab; 300-jar pilot sold out immediately.

2020

Launched Glow Serum, a vitamin-C icon with 4 700 five-star reviews.

2020

Launched Glow Serum, a vitamin-C icon with 4 700 five-star reviews.

2020

Launched Glow Serum, a vitamin-C icon with 4 700 five-star reviews.

2022

Introduced body line with oat beta-glucan and carbon-balanced shipping.

2022

Introduced body line with oat beta-glucan and carbon-balanced shipping.

2022

Introduced body line with oat beta-glucan and carbon-balanced shipping.

2024

Achieved carbon neutrality; 98 % recycled glass now replaces all packaging.

2024

Achieved carbon neutrality; 98 % recycled glass now replaces all packaging.

2024

Achieved carbon neutrality; 98 % recycled glass now replaces all packaging.

98%

Fully recyclable packaging

100%

Renewable-energy-powered lab

0

Microplastics, silicones, mineral oil

-30%

Water use versus industry average

"I started Velin after a decade formulating for big beauty houses that prized speed over care. Here, we do the opposite: fewer products, mixed slow, tracked from seed to skin. If a formula can’t make your complexion calmer and our planet lighter, we simply don’t make it."

— Emilia Ricci

Founder & head chemist